You tell us?
As an innovative hospitality company, we do things differently in order to change the hospitality industry in a positive way. We have to, as we see big threats moving toward our beloved industry. We can’t and won’t neglect much-needed innovation. We turn traditional business models upside down and create our own. We’re not scared to be a bit rebellious, and we love to ‘color outside the lines’. Apart from this, we love to broaden our horizon through consulting already-existing hospitality concepts in concept development, operations, marketing & PR. We carry out profit sharing among our teams and are the first restaurateurs in the Dutch hospitality industry to implement this. Furthermore, we will continue to develop our renewed hospitality HR-model to retain and attract much-needed talent!
What did we achieve?
Since our inception, we’ve achieved several milestones. In 2016, we launched the award-winning Pesca, followed by a record-breaking crowdfunding campaign in 2019. In 2017, we opened de Tulp in Amsterdam, Fiona (inspired by a renowned Mexican chef), and Lolo (an Italian concept). We also introduced two hotel concepts, THIS HO(S)TEL and Boutique Hotel Zaan. In 2022, a second Pesca store was opened in Rotterdam in collaboration with Borealis and Hilton, alongside the launch of ‘Stadsoase’ in Eindhoven, which is now Café LouLou. In 2023, we introduced Selva and Sonora, two innovative concepts on the 24th floor of nhow Amsterdam RAI in collaboration with NH Hotels, and celebrated a significant partnership with Meliá Hotels International. This collaboration led to the acquisition of three F&B outlets at the INNSiDE by Meliá hotel in Amsterdam, where we are developing the concepts MOST, Tierra, and Hasta La Vista, Baby! on the rooftop.
What’s next?
Looking ahead, our focus remains on the international growth of Pesca. In Q1 2025, we are thrilled to announce Pesca’s expansion into Hamburg and Nice, marking another major milestone in our journey. This growth underscores our commitment to broadening our reach and reshaping the hospitality landscape beyond the Netherlands.
We’re also excited to share that by the end of this year, Café Café will be opening in the heart of Amsterdam. We can’t wait to welcome you soon!