Founded and created by an enthusiastic hospitality-minded and passionate team with one clear purpose: the development of sustainable and innovative hospitality concepts that respond to current trends and the needs of tomorrow. While we mainly focus on creating new innovative hospitality concepts, we also consult existing hospitality companies in operations and marketing (because others apparently say that we are ‘top notch and kicking ass!’ – no joke!). We’re eager to exceed guests’ expectations by providing a unique product, service or experience in a sincere atmosphere.

Let’s conquer the world?

Are we the future in hospitality?

You tell us?

As an innovative hospitality company, we do things differently in order to change the hospitality industry in a positive way. We have to, as we see big threats moving toward our beloved industry. We can’t and won’t neglect much-needed innovation. We turn traditional business models upside down and create our own. We’re not scared to be a bit rebellious, and we love to ‘color outside the lines.’ Apart from this, we love to broaden our horizon through consulting already-existing hospitality concepts in concept development, operations, marketing & PR. We carry out profit sharing among our teams and are the first restaurateurs in the Dutch hospitality industry to implement this. Furthermore, we will continue to develop our renewed hospitality HR-model to retain and attract much-needed talent!

What did we achieve?

Since our inception, we have achieved remarkable milestones. In 2016, we opened our award-winning brand Pesca, and in 2019, we broke a crowdfunding record with this concept for future growth. In 2017, we celebrated the opening of our second concept in Amsterdam named de Tulp, followed by the opening of Fiona, inspired by a renowned Mexican chef, and Lolo, an over-the-top Italian concept. After that we opened two hotel concepts (THIS HO(S)TEL and Boutique Hotel Zaan). In 2022 we opened our second store of Pesca in Rotterdam in collaboration with Borealis and Hilton and we launched the ‘Stadsoase’ in Eindhoven.

What’s next? 

Our focus has always been and will be on the (international) growth of Pesca and the development of new strategic brands in the Netherlands, with a handful of hospitality concepts already lined up.

In 2023 Pesca will open its first international experience and we will open Selva and Sonora, two groundbreaking new concepts set to revolutionize the 24th floor of nhow Amsterdam RAI in collaboration with NH Hotelles. Furthermore we are excited to announce our recent partnership with Meliá Hotels International. This exciting collaboration has led us to acquire three exceptional F&B outlets in the renowned INNSiDE by Meliá hotel in Amsterdam where we will create the concepts MOST, Tierra and Hasta La Vista Baby on the rooftop.

Brands we are proud of

Rozengracht 133
1016 LV Amsterdam
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What we do
Concept development & Operations

This is what we call a fish revolution! We’re not your typical fish restaurant. With guest participation, dynamic pricing, and profit-sharing, we’re redefining the dining experience. In 2016, we won Best Hospitality Concept. Thanks to crowdfunding, we broke a national record in 2018. Helping us grow within the Netherlands and beyond. Pesca is funded by crowdfunding and in 2018 we broke a national crowdfunding record. Check out our crowdfunding campaign via this link!

Marie Heinekenplein 33
1072 MH Amsterdam
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What we do
Concept development & Operations

De Tulp opened in the summer of 2017 and is a concept developed by Younique Concepts with co-creation of JAJEM. The ‘new style’ bar is launched in Amsterdam, located at (Pijp area) Marie Heinekenplein 33. De Tulp is a place for the neighbourhood, (de Amsterdammer), young and old and for everyone who wants to feel the jungle fever.

De Tulp is an all day & night concept for everyone who wants to enjoy breakfast, lunch, dinner and drinks. Enjoy the enormous colourful terrace with self-service or dance the night away inside in a lively interior with the best DJ’s and live music!

Oudekerksplein 48
1012 GZ Amsterdam
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What we do
Concept development & Operations

Established on the Oudekerksplein you’ll find a cutting-edge and incomparable eatery run by a crazy bunch of passionate people from Italy. A mix of contemporary and the modern Italian cuisine, where excellent wines and groundbreaking cocktails join forces. 

An exclusive menu mixing old Italian classics with amazing products direct from Italy – plus a few fun twists from our Chef. From a Burrata to a classic Tagliolini al Tartufo. All we do is made with love. When it comes to drinks, the bar team has created a killer cocktail menu, with the likes of Limon Tette, a kick-ass Baciami, or the ultimate Italian classic Negroni with a twist. 

Lolo is out of the ordinary, yet homelike. Joyfull, lush and funky at night, with house made playlists and a homelike vibe.

Warmoesstraat 14
1012 HT Amsterdam
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What we do
Concept development & Operations

¡Bienvenida! Fiona is located on the vibrant Warmoesstraat and here you’ll find the type of Mexican food you would normally only find 5.723 miles away. In Mexico. 

Together with the renowned Mexican chef Zahie Tellez our team created an authentic menu including refreshing and creative cocktails. Taste the paté de pepita, a speciality combining pumpkin-seed pate with habanero chili, served with crudites. And definetly go for the Taco de Jaiba Suave, for example, a deep fried soft shell crab served in a taco with outstanding chipotle mayo, red onion and cilantro. The menu overlays the techniques and heritage of the Mexican cuisine with a Dutch soul. 

If the food doesn’t lift your spirits, the staff and the restaurant its colorful interior for sure will.

Lagedijk 32
1544BG Zaandijk
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What we did
Concept development

We fell completely and utterly in love with the location along the river Zaan, in the heart of Zaandijk with views over the famous De Zaanse Schans and its collection of well-preserved historic windmills and houses. Therefore we couldn’t be more grateful when we dropped our luggage off full of tiramisu and a couple of bitterballen. 

Lagedijk 32
1544BG Zaandijk
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What we did
Concept development

Boutique Hotel Zaan is designed as a homelike hotel inspired by the diversity and originality of the scenes that surrounds us. The bedrooms and restaurant are designed to feel vibrant, cosy and welcoming – like a home away from home. A place where people come together for good food, good company and good conversations. 

As soon as you walk through the front door, you will know what we mean. Boutique Hotel Zaan has 25 rooms, a restaurant with bar and big terrace along the river Zaan and to top it all off views over De Zaanse Schans.

Warmoesstraat 14
1012 JD Amsterdam
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What we did
Concept development

Situated straight in the heart of Amsterdam. This isn’t your standard getaway. It’s part of a new wave!

Efficiently designed nocturnal hideouts for those with a taste for minimalist design and a maximalist sense of adventure. We call it a hostel 2.0. This is the place where you can gather with friends, sleep and eat tasty food. 

Every cube has room for 2 guests and a super comfy double bed. USB-port? Check! Climate control? Check! We’ve created a place where you can escape the buzz and fuzz of Amsterdam. Simple and snappy.

Vestdijk 9
5611CA Eindhoven
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What we do
Concept development & Operations

Not long ago we announced our first project in Eindhoven. As we mentioned we will start renovations in winter, but honestly, we couldn’t wait any longer and wanted to give Eindhoven a taste of what they can expect later on.

For this reason, we decided to create a pop-up concept to act as a buffer and sneak peak of what is yet to come. Say hi to Stadsoase de Pop-up bar.

under construction
Europaboulevard 2b
1078 RV Amsterdam
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What we do
Concept development & Marketing

We at Younique Concepts are beyond thrilled to announce our latest project: Selva – this restaurant will be located on the 24th floor of nhow Amsterdam RAI. Our team is incredibly proud to be partnering up with NH Hotel Group, part of Minor Hotels, for this exciting new venture. We’re looking forward to be working closely with the team of nhow Amsterdam RAI to bring this unique concept to life this coming summer. Besides Selva, we will also realize a new cocktailbar called Sonora on the same floor. Soon more!

under construction
Eduard van Beinumstraat 40
1077 CZ Amsterdam
What we do
Concept development & Operations

We are excited to share with all of you the newest addition to our family! Finally, it is a pleasure to announce our partnership with Meliá Hotels International to acquire three F&B outlets in the INNSiDE by Meliá hotel in Amsterdam. On the ground floor, divided over two buildings, we will create one lunch concept named MOST and one restaurant named Tierra. On the top floor, in the current ‘skybar’ Cielo, we will open ‘Hasta La Vista Baby’ this upcoming autumn – a Spanish restaurant and cocktail bar.

Marketing, Public Relations and Sales

We’re very proud that we partnered up with several well-known brands to bring their Marketing, Public Relations and Sales to a next level. At this moment we’re fighting (hell yeah!) for Miri Mary, Vooges aan ‘t IJ, Koenraad and Café Carèl. With an unwavering commitment to innovation, collaboration, and forward-thinking, we are poised to continue shaping the hospitality (marketing) industry and delivering exceptional experiences to our guests.

Open vacancies Or would you like to work at one of our concepts?

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Interested in what we can do for you?