About us

Founded and created by a team of enthusiastic hospitality-minded youngsters with one clear purpose: the development of sustainable and innovative hospitality concepts that respond to current trends and the needs of tomorrow. While we mainly focus on creating new innovative hospitality concepts, we also consult existing hospitality companies. We’re eager to exceed guests’ expectations by providing a unique product, service or experience in a sincere atmosphere.

Our brands

Are we the future in hospitality?

As an innovative hospitality company we do things a little differently in order to improve our business, and the hospitality industry as a whole. We embrace innovation, turning traditional business models upside down and creating our own groundbreaking versions.

Rebellion is our middle name and we frequently ‘colour outside the lines’. We carry out profit sharing amongst our teams and are the first restaurateurs in the Dutch hospitality industry to implement this. Over the coming years, we will continue to build our renewed hospitality HR-model to retain and attract much-needed talent.

In 2016 we opened our award-winning brand Pesca, and in 2019 we broke a crowdfunding record with this concept. We will continue to grow in 2021 by opening up new locations.

And there is more. In 2017 we opened our second concept in Amsterdam, named de Tulp, and this will now be followed by the opening of three internationally oriented restaurants, a boutique hostel and a boutique hotel in 2021. Younique will focus on the growth of Pesca and the development of new strategic brands in the Netherlands, with a handful hospitality concepts lined-up already. If your dreams don’t scare you, they are not big enough. Are you with us?

Brands

Brands we are proud of

Pesca

Rozengracht 133
1016 LV Amsterdam Go to website

What we do

Concept development

This is what we call a fish revolution! With Pesca we wanted to do the opposite of all the traditional fish restaurants. This is one of the reasons why Pesca leans on three important pillars: guest participation, dynamic pricing and profit-sharing. In 2016 we won the price Best Hospitality Concept and because of the potency Pesca will grow internationally with two locations in 2020. Pesca is funded by crowdfunding and in 2018 we broke a national record. Check out our crowdfunding campaign via this link!

De Tulp

Marie Heinekenplein 33
1072 MH Amsterdam Go to website

What we do

Concept development

We would like to welcome you to the jungle! De Tulp is an all day & night concept for everyone who wants to enjoy breakfast, lunch, dinner and drinks. Enjoy the colourful enormous terrace with self-service or dance the night away inside in a lively interior with the best DJ’s and live music!

Lolo

Oudekerksplein 48
1012 GZ Amsterdam

What we are doing

Concept development

A cutting-egde and incomparable eatery, where contemporary-meets-modern Italian cuisine, excellent wines and groundbreaking cocktails join forces. High-quality artisan products straight from Italy. Affordable and accessible. An experienced and international crew bursting with warmth and passion. Out of the ordinary yet homelike.

THIS HO(S)TEL

under construction

Warmoesstraat 14
1012 HT Amsterdam

What we are doing

Concept development

We’re about to open a new hotel brand in the Warmoesstraat in Amsterdam! THIS isn’t your standard getaway. THIS is for those with a taste for minimalist design solutions and with maximalist sense of adventure. THIS isn’t for the weakhearted. THIS is for those who see good times where others see problems. Opening in 2021.

Fiona

under construction

Warmoesstraat 14
1012 HT Amsterdam

What we are doing

Concept development

Fiona is a trendy hotspot with an unique interior. This epoch-making restaurant will serve you the best Mexican food! Soon open for breakfast, lunch, dinner and drinks. Opening in 2021.

Boutique hotel Zaanse Schans

under construction

Lagedijk 32
1544BG Zaandijk

What we are doing

Concept development

We’re about to open a brand new Boutique Hotel right next to the famous Zaanse Schans. The hotel will connect our guests to the history of Zaandijk in a modern and interesting way. Come find out how we intend to do this! On the ground floor we are developing a brand new hospitality concept. Opening March 2021.

Our team

Meet our team!

Meet the youngsters that drive this company.

Jos de Jong Co-Founder

Sven Sallaerts Co-Founder

Pierre-Luc Moeijs Chief Operating Officer

Marc Rutjens Human Resource Manager

Nikki Hogervorst Project Manager

Martijn van Steijn Operational Manager

Paulo de Cock Operational Manager

Lucie IJkelenstam Operational Manager

Karlijn Haest Marketing & Social Media Manager

Richella de Groot Marketing & Public Relations Manager

Yorick Marty Management Assistant

Chiara van der Maas Management Assistant

Marketing & Public Relations

So, let’s join forces and bring your concept to new heights. We know how the hospitality market works, what makes consumers tick and how your competitors do their thing. As part marketing agency we can give you what it takes to stand out and make sure your concept reaches its full potential.

Marketing and Public Relations are like firework. Cause, what’s brilliant marketing if nobody understands, sees or hears it? That’s where we pop up again! We love to bring your concept and story to the height of its potential. We are here to make sure you get noticed by the press and media.