Founded and created by an enthusiastic, hospitality-minded, and passionate team, we have one clear purpose: the development of sustainable and innovative hospitality concepts that respond to current trends and the needs of tomorrow. While our main focus is on creating and operating new, innovative hospitality concepts, we also provide consulting services to existing hospitality companies in operations and marketing. Our clients often describe us as “top notch and kicking ass” — and we’re not joking!

We’re eager to exceed guests’ expectations by providing a unique product, service, or experience in a sincere atmosphere. Let’s conquer the world!

Are we the future in hospitality?

You tell us?

As an innovative hospitality company, we do things differently in order to change the hospitality industry in a positive way. We have to, as we see big threats moving toward our beloved industry. We can’t and won’t neglect much-needed innovation. We turn traditional business models upside down and create our own. We’re not scared to be a bit rebellious, and we love to ‘color outside the lines’. Apart from this, we love to broaden our horizon through consulting already-existing hospitality concepts in concept development, operations, marketing & PR. We carry out profit sharing among our teams and are the first restaurateurs in the Dutch hospitality industry to implement this. Furthermore, we will continue to develop our renewed hospitality HR-model to retain and attract much-needed talent!

What did we achieve?

Since our inception, we’ve achieved several milestones. In 2016, we launched the award-winning Pesca, followed by a record-breaking crowdfunding campaign in 2019. In 2017, we opened de Tulp in Amsterdam, Fiona (inspired by a renowned Mexican chef), and Lolo (an Italian concept). We also introduced two hotel concepts, THIS HO(S)TEL and Boutique Hotel Zaan. In 2022, a second Pesca store was opened in Rotterdam in collaboration with Borealis and Hilton, alongside the launch of ‘Stadsoase’ in Eindhoven, which is now Café LouLou. In 2023, we introduced Selva and Sonora, two innovative concepts on the 24th floor of nhow Amsterdam RAI in collaboration with NH Hotels, and celebrated a significant partnership with Meliá Hotels International. This collaboration led to the acquisition of three F&B outlets at the INNSiDE by Meliá hotel in Amsterdam, where we are developing the concepts MOST, Tierra, and Hasta La Vista, Baby! on the rooftop.

What’s next? 

Looking ahead, our focus remains on the international growth of Pesca. In Q1 2025, we are thrilled to announce Pesca’s expansion into Hamburg and Nice, marking another major milestone in our journey. This growth underscores our commitment to broadening our reach and reshaping the hospitality landscape beyond the Netherlands.

We’re also excited to share that by the end of this year, Café Café will be opening in the heart of Amsterdam. We can’t wait to welcome you soon!

Brands we are proud of

Rozengracht 133
1016 LV Amsterdam
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What we do
Concept Development & Operations

At Pesca, we’re leading a fish revolution, dedicating 50% of our time and passion to growing this brand. Our mission centers on the future of responsible fish consumption, and our unique, market-style concept invites guests to select from a daily-changing assortment of fresh fish at dynamic prices. This approach not only engages our guests but also helps minimize waste and promotes sustainable choices.

The Pesca Foundation extends our impact even further, funding initiatives that support ocean health and champion responsible fishing practices. Since our inception, we’ve celebrated significant milestones: in 2016, our groundbreaking concept was honored as the Best Hospitality Concept. Thanks to the immense support of our community, we set a national crowdfunding record in 2018, fueling our growth within the Netherlands and laying the groundwork for international expansion.

Our vision is clear: to grow Pesca theatres worldwide, inviting diners everywhere to join us in reimagining the future of fish and ocean sustainability.

Eduard van Beinumstraat 40
1077 CZ Amsterdam
What we do
Concept Development & Operations

We are excited to unveil Hasta La Vista, Baby!, a vibrant new Spanish restaurant and cocktail bar located within the INNSiDE by Meliá hotel on the Zuidas in Amsterdam. Part of our latest venture in collaboration with Meliá Hotels International, this dynamic venue is one of three food and beverage outlets we are launching, alongside the fresh lunch concept MOST and our dining restaurant, Tierra. Set across two impressive ground-floor buildings, our new offerings promise an exceptional culinary experience. We are also honored to be nominated for the Entree Award ‘Best New Rooftop’!

Opening soon
Amstel 1
1011 PN Amsterdam
What we do
Concept Development & Operations

Opening soon along the Amstel, Café Café is the latest project from Younique Concepts and Vermaat Groep, set to become your favorite all-day destination in Amsterdam. From breakfast and French-inspired dining to cocktails and dancing, Café Café offers a complete experience, featuring the city’s largest covered terrace for year-round gatherings.

Enjoy signature tap tables, delicious sharing boards, and exceptional cocktails, or explore our trattoria’s finest delicacies. Discover the mystery of the smallest bar in the Netherlands, and join us for vibrant DJ nights and live music. With an interior crafted by King Kongs from Eindhoven, every detail invites you to relax and celebrate.

Stay tuned for our grand opening – Café Café is ready to welcome you soon!

Vestdijk 9
5611CA Eindhoven
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What we do
Concept Development & Operations

Welcome to Café LouLou, your new dining destination in Eindhoven! Nestled in the heart of South Holland, Café LouLou is now open to offer an exceptional culinary experience, serving lunch and dinner from Tuesday to Sunday. With a carefully curated menu and a thoughtfully designed atmosphere, we’re excited to bring you a fresh and inviting space to gather, dine, and unwind.

Café LouLou is a collaboration made possible by talented partners who helped bring our vision to life. From creative design to fine food and drink selections, this project is a testament to the passion and expertise of many dedicated contributors, including Kevin van Eerd, Bontgenoten HQ, and This is Live Group, along with Royal Swinkels, Noud Swinkels, Sligro Food Group, and other valued collaborators.

We look forward to welcoming you to experience Café LouLou!

Europaboulevard 2b
1078 RV Amsterdam
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What we do
Concept Development & Marketing

Younique Concepts is delighted to celebrate the continued success of our recent ventures: since opening in 2023, Selva has become a must-visit destination on the 24th floor of nhow Amsterdam RAI. This exceptional project, brought to life in collaboration with the NH Hotel Group, part of Minor Hotels, marks a successful partnership with the nhow Amsterdam RAI team. Additionally, Sonora, our stylish cocktail bar on the same floor, has been serving guests with elegance and flair for over a year. Both venues continue to offer unforgettable experiences, and we invite you to come and see what makes them so special!

Europaboulevard 2b
1078 RV Amsterdam
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What we do
Concept Development & Marketing

Sonora, a captivating cocktail bar on the 24th floor of nhow Amsterdam RAI, has been delighting guests for over a year. Created in collaboration with the NH Hotel Group, part of Minor Hotels, Sonora isn’t just a bar—it’s a journey into old Latin America, where each drink tells a tale of heroes and magic. This distinctive spot on the Amsterdam skyline continues to offer more than cocktails; it’s an adventure woven with enchanting stories and myths. Come and experience the timeless allure of ancient tales with every sip at Sonora.

Oudekerksplein 48
1012 GZ Amsterdam
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What we do
Concept Development & Operations

For the past few years on Oudekerksplein, Lolo has been a bold and one-of-a-kind eatery run by a passionate and slightly wild team from Italy. Combining contemporary and modern Italian cuisine, Lolo continues to offer exceptional wines and inventive cocktails in perfect harmony.

Our exclusive menu is a playful mix of beloved Italian classics, made with top-tier ingredients sourced directly from Italy, and enhanced with creative twists from our Chef. From our creamy Burrata to the timeless Tagliolini al Tartufo, everything is crafted with love and passion. Meanwhile, our bar team has built a reputation for a knockout cocktail menu, featuring favorites like the refreshing Limon Tette, the irresistible Baciami, and a signature twist on the classic Italian Negroni.

Lolo remains anything but ordinary, yet feels like home. Vibrant, lush, and full of life as the night unfolds, the atmosphere is charged with our custom playlists and a welcoming, joyful vibe.

Warmoesstraat 14
1012 HT Amsterdam
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What we do
Concept Development & Operations

¡Bienvenida! For the past couple of years, Fiona has been bringing the vibrant flavors of Mexico to Warmoesstraat, offering the kind of authentic Mexican cuisine you’d usually have to travel 5,723 miles to experience.

Our authentic menu was originally set up by the renowned Mexican chef Zahie Tellez, who helped shape the flavors and techniques that define Fiona. Now, our team proudly continues this legacy. Our menu expertly blends traditional Mexican heritage with a Dutch twist.

If the food doesn’t lift your spirits, the warm, lively staff and the restaurant’s colorful interior surely will.

Marie Heinekenplein 33
1072 MH Amsterdam
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What we do
Concept Development & Operations

De Tulp opened in the summer of 2017 and is a concept developed by Younique Concepts with co-creation of JAJEM. The ‘new style’ bar is launched in Amsterdam, located at (Pijp area) Marie Heinekenplein 33. De Tulp is a place for the neighbourhood, (de Amsterdammer), young and old and for everyone who wants to feel the jungle fever.

De Tulp is an all day & night concept for everyone who wants to enjoy breakfast, lunch, dinner and drinks. Enjoy the enormous colourful terrace with self-service or dance the night away inside in a lively interior with the best DJ’s and live music!

Warmoesstraat 14
1012 JD Amsterdam
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What we did
Concept Development

In the heart of Amsterdam, Younique Concepts developed a fresh take on the traditional hostel experience. This unique and modern getaway redefines simplicity with minimalist, efficiently designed rooms tailored for travelers with a maximalist spirit for adventure. It’s more than just a place to sleep; it’s a destination to gather with friends, savor delicious food, and experience the vibrancy of the city in comfort.

Each cube features a cozy double bed, climate control, and convenient amenities like a USB port, offering guests a chance to unwind and escape the bustling energy of Amsterdam. Simple, stylish, and thoughtfully convenient, it is a perfect nocturnal hideaway, designed for comfort and urban exploration. Adding to the experience, Fiona, our vibrant Mexican eatery, is located right within the hostel, offering guests a taste of authentic cuisine and a lively atmosphere.

Lagedijk 32
1544BG Zaandijk
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What we did
Concept Development

Younique Concepts proudly created the concept for Boutique Hotel Zaan, a homelike hotel inspired by the diversity and originality of the surrounding scenes. The hotel was designed to feel vibrant, cozy, and welcoming—like a true home away from home. It’s a place where guests come together to enjoy good food, great company, and meaningful conversations.

From the moment you walk through the front door, the warm and inviting atmosphere speaks for itself. Boutique Hotel Zaan features 25 beautifully designed rooms, a restaurant with a bar, and a spacious terrace along the river Zaan, offering stunning views of De Zaanse Schans. Although we are no longer involved in its operations, we’re proud of the vision we helped bring to life.

Marketing, Public Relations and Sales

We’re very proud that we partnered up with several well-known brands to bring their Marketing, Public Relations and Sales to a next level. At this moment we’re fighting (hell yeah!) for Miri Mary, Vooges aan ‘t IJ, Koenraad and Café Carèl. With an unwavering commitment to innovation, collaboration, and forward-thinking, we are poised to continue shaping the hospitality (marketing) industry and delivering exceptional experiences to our guests.

Open vacancies Or would you like to work at one of our concepts?

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Interested in what we can do for you?